ScalpMed
biome Hair care
ScalpMed is a premium scalp care brand that combines European premium spa know-how and microbiome technology to improve the scalp ecosystem and restore its natural vitality. We developed a brand identity and design system that can convey a luxurious image through the brand logo design that embodies ScalpMed's philosophy and sensibility and the color palette developed for each product concept.
μ€μΉΌνλ©λλ μ λ½ ν리미μ μ€ν λ
Ένμ°μ λ§μ΄ν¬λ‘¬λ°μ΄μ΄ κΈ°μ μ μ λͺ©νμ¬ λνΌμνκ³λ₯Ό κ°μ , λ³Έμ°μ μκΈ°λ₯Ό λμ°Ύμμ£Όλ ν리미μ λνΌμΌμ΄ λΈλλμ
λλ€. μ€μΉΌνλ©λμ μ² νκ³Ό κ°μ±μ λ΄μ λΈλλμ λ‘κ³ λμμΈκ³Ό μ νμ 컨μ
λ³λ‘ μ κ°λλ 컬λ¬νλ νΈλ₯Ό ν΅ν΄ κ³ κΈμ€λ¬μ΄ μ΄λ―Έμ§λ₯Ό μ λ¬ ν μ μλ λΈλλ μμ΄λ΄ν°ν°μ λμμΈ μμ€ν
μ κ°λ°νμμ΅λλ€.β
With the concept of βpremium scalp spa care at home,β we designed premium hair loss care products that purify the scalp through the microbiome and unique raw materials for each line. A harmonious premium image was created through matte injection and reliable deep red and deep blue colors that embody the characteristics of each line.
βμ§μμ λ°λ ν리미μ λνΌ μ€νμΌμ΄β λΌλ μ½μ
νΈλ₯Ό κ°μ§κ³ λΌμΈλ³λ‘ νΉμ§μ μΈ μλ£μ, λ§μ΄ν¬λ‘λ°μ΄μ΄μ ν΅ν΄ λνΌλ₯Ό μ²μ νκ² κ°κΏμ£Όλ ν리미μ νλͺ¨μΌμ΄ μ νμ λμμΈνμμ΅λλ€. λΌμΈλ³ νΉμ§μ λ΄μ μ λ’°κ° μλ λ₯ λ λ, λ₯ λΈλ£¨μ 컬λ¬μ λ¬΄κ΄ μ¬μΆμ ν΅ν΄ μ‘°νλ‘μ΄ ν리미μ μ΄λ―Έμ§λ₯Ό λ§λ€μμ΅λλ€.
In addition, the second package, a single box, features a design that shows Scalp Med's unique emotional and story by applying delicate illustrations that can be linked to spas on textured branches. We aimed to increase awareness of the brand and product itself by applying a layout that loudly communicates ScalpMed's logo and product name.
λν 2μ°¨ ν¨ν€μ§μΈ λ¨μμμλ ν
μ€μ²κ° μλ μ§λ₯μ μ€νμ μ°κ³λ μ μλ μ¬μΈν μΌλ¬μ€νΈλ₯Ό μ μ©νμ¬ μ€μΉΌνλ©λλ§μ κ°μ±μ μ΄κ³ μ€ν 리λ₯Ό 보μ¬μ£Όλ λμμΈμ΄ νΉμ§μ
λλ€. μ€μΉΌνλ©λμ λ‘κ³ μ μ νλͺ
μ ν¬κ² λ°μ νλ λ μ΄μμμ μ μ©νμ¬ λΈλλ λ° μ ν μ체μ μΈμλ₯ μ λ λμ΄κ³ μ νμ΅λλ€.
