Goongbe
baby Sun Care line
The key issues were how to inherit existing brand assets and how to incorporate changes in brand positioning as the customer base expands. As a purely natural Korean brand that offers more careful and effective treatments, we strive to express our pride in our products through design.
κΈ°μ‘΄ λΈλλ μμ°μ κ³μΉ λ°©μκ³Ό κ³ κ°μΈ΅ νλμ λ°λ₯Έ λΈλλ ν¬μ§μ
λ λ³νλ₯Ό μ΄λ»κ² λ΄μ κ²μΈκ°κ° κ΄κ±΄μ΄μμ΅λλ€. λ μΈμ¬νκ³ ν¨κ³Όμ μΈ μ²λ°©μ μ μνλ νκ΅μ μμ μμ°μ£Όμ λΈλλλ‘μ μ νμ λν μλΆμ¬μ λμμΈμΌλ‘ νννλ κ²μ κ³ λ―Όν©λλ€.
Centered around the brand idea of ββKorean Pure-Naturalism, we developed a brand language for the Gungjung Secret sun care line that can lead the new market through a comprehensive renewal covering Brand Identifier, Colors, and Secondary Graphic Elements.
Korean Pure-Naturalism μ΄λΌλ λΈλλ μμ΄λμ΄λ₯Ό μ€μ¬μΌλ‘, Brand Identifier, Colors, Secondary Graphic Elementsμ μ΄λ₯΄λ μ΄μ²΄μ μΈ λ¦¬λ΄μΌλ‘ μλ‘μ΄ μμ₯μ 리λν μ μλ κΆμ€λΉμ±
μ μΌμ΄ λΌμΈμ λΈλλ μΈμ΄λ₯Ό κ°λ°νμμ΅λλ€.
We maintain the body color and point color, which are brand identity assets, and expand the use of the body care line font to the sun care line to strengthen visual unity. By adopting the direction of the drawing icon used in the renewed body line, we have redesigned the icon symbolizing the sun care line to intuitively understand the characteristics of the product. We improved readability by arranging the existing layout to suit the characteristics of the container.
λΈλλ μμ΄λ΄ν°ν° μμ°μΈ λ°λ컬λ¬μ ν¬μΈνΈ 컬λ¬λ₯Ό μ μ§νκ³ , λ°λμΌμ΄ λΌμΈμ μ체λ₯Ό μ μΌμ΄ λΌμΈκΉμ§ νμ₯νμ¬ μ¬μ©νμ¬ μκ°μ μΈ ν΅μΌμ±μ κ°νν©λλ€. 리λ΄μΌλ λ°λλΌμΈμμ μ¬μ©νλ λλ‘μ μμ΄μ½μ λ°©ν₯μ±μ κ·Έλλ‘ μ±ννμ¬ μ μΌμ΄ λΌμΈμ μμ§νλ μμ΄μ½μ μλ‘κ² λμμΈνμ¬ μ§κ΄μ μΌλ‘ μ νμ νΉμ±μ νμ
ν μ μκ² λ§λ€μμ΅λλ€. μ©κΈ°μ νΉμ±μ μ ν©νκ² κΈ°μ‘΄ λ μ΄μμμ μ λνμ¬ κ°λ
μ±μ λμμ΅λλ€.
Client
Zero to Seven
goongbe
Project Team
Brand Strategy :
dfuze design
Brand Design Identity :
dfuze design
Displine
Branding
Design Application
Year
2019